Molton Brown to launch debut Eau de Parfum collection
Date Posted: Monday 22nd October 2018
British luxury brand, Molton Brown, has announced its plans to debut in the Eau de Parfum (EDP) category. Launching in September, the new EDP collection will bring the brand’s total number of fragrances to 27, expanding the fragrance focus within its portfolio and showcasing its long-standing expertise in luxury scent innovation.
Over three years in the making, the launch will include the introduction of completely new packaging across both the new EDP collection and its existing range of EDTs. Inspired by the brand’s roots on South Molton St as one of London’s era-defining salon destinations, the flacon design will feature distinctly modern Seventies style cues and will be comprised of the highest quality bespoke materials, created exclusively for the brand.