H&M Group-owned fashion brand Monki has joined the Body Dysmorphic Disorder Foundation to raise awareness for body dysmorphic disorder and the effect of altered imagery in social media. The BDD Foundation supported by Monki, will start a petition directed at the EU Parliament calling for transparency on altered images on social media. This would push for changes to ensure that organisations, companies, and influencers are legally required to state when images have been manipulated for paid content online. Tapping into an already important and ongoing movement recent years have seen changes in law in Norway and France.

Jennie Dahlin Hansson, Managing Director at Monki has said: "Monki is a purpose-driven fashion brand, and together with our community, partners and collaborators we want to be part of driving change in the world. We believe we have the responsibility to use our global platform for good, and we are very proud to be partnering up with the BDD Foundation and supporting their important work."