Greeting card and gift retailer Moonpig has appointed consumer and fashion PR agency instinct, to launch a limited-edition range of cards with Hunsnet – the social and live event brand for huns. instinct brokered the deal between Moonpig and Hunsnet to create a range of hun-inspired cards, a branded mug, and a bouquet and will support the launch with a proactive press office.

The campaign was briefed with the goal of creating a new milestone birthday moment, with instinct undertaking market research to get a state-of-the-nation look at the growth of hun culture in the UK.