Date Posted: Monday 8th October 2018
b. the communications agency has been appointed to handle the UK PR for beauty brand, Morphe. Founded in 2008 among the make-up artists and beauty influencers of Los Angeles, the rule-breaking retailer is known for delivering killer make-up that won’t kill the wallet.
Led by sibling duo Linda and Chris Tawil, Morphe rose to cult status for its highly coveted brushes and game-changing 35-colour eyeshadow palettes. Today, the brand continues to dominate the beauty scene, growing its product line to include blushes, bronzers, highlighters, eyeliners, lipsticks, and multiple internet-breaking collaborations.
Morphe opens its first-ever UK store in London at Westfield Stratford City this month.