Date Posted: Wednesday 23rd March 2016
Shine @ The Academy has been appointed by supermarket chain Morrisons as its retained brand PR agency following a competitive pitch. The account will be led by CEO Mitchell Kaye and Creative Director Dan Glover, whose agency The Academy took a controlling stake in Shine at the start of 2016. This is the first time, Morrisons has appointed an agency specifically to communicate its brand purpose and positioning.
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Morrisons in 'food & drink products'