Moschino has announced the launch of its latest fragrance by Jeremy Scott, Moschino FRESH Eau de Toilette. The concept for the fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with the juice of a luxury brand's fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something haute couture, creating dichotomy of high and low. The fragrance opens with top notes of bergamot, mandarin and ylang ylang and heart notes of raspberry, white peony and osmanthus; while cedar wood, white patchouli and ambrox form the base. The FRESH Eau de Toilette launches exclusively at Selfridges on 5 November, priced at £37 (30ml), £54 (50ml) and £70 (100ml).

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Moschino Fragrances in 'beauty, fragrance, grooming & health'