Date Posted: Tuesday 19th March 2019
The Tape Agency has been appointed to handle the UK press and influencer communications for Boston-based, microbiome company Mother Dirt. The brand is a biotech-based personal care product line, with both live probiotic and microbiome friendly products, which help nurture the good bacteria of the skin and transform how the skin looks and feels.
Mother Dirt's bestseller, the AO+ Mist, contains a patented live culture of Ammonia-Oxidizing Bacteria (AOBs), a microorganism that combats sensitivity, skin texture and other skin concerns. The range also includes a Face & Body Cleanser, Shampoo and Moisturiser, all of which are certified biome-friendly ensuring they do not have a negative impact on the beneficial bacteria of the skin. Further supporting products will launch in May 2019.