Date Posted: Wednesday 24th August 2016
Mountain Warehouse has strengthened its marketing team by bringing its consumer PR in-house and appointing Harriet Sweet as PR Manager. Jennie Bianco, Head of Brand Marketing at Mountain Warehouse and sister brand Zakti, will oversee the division which will hold a global remit and join together the PR, brand and social media functions to deliver the Company strategy.
Harriet Sweet, previously of fashion brand Radley joins Mountain Warehouse from today with a remit of handling traditional PR functions, assisting delivering the brand strategy and negotiating partnerships with influencers.
Mountain Warehouse will continue to be represented by Bell-Pottinger for corporate PR and will utilise agencies and freelance when required to boost its in-house team.
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Mountain Warehouse in 'in-house PR'