Award-winning food and drink communications agency, Palm PR, has been appointed by Moving Mountains to manage its launch and the companies first meatless raw 'bleeding burger'. Palm PR will implement a campaign across both public relations and social media. Moving Mountains is a 100% British business and 100% independent. Unlike other plant-based meat brands, it has no shareholders from the meat industry, meaning there is never a compromise on the brand’s core values.

The Moving Mountains B12 burger is 100 percent raw plant meat, 0 percent cow and looks just like a regular patty. Just like a regular burger, when perfectly cooked, the Moving Mountains B12 burger bleeds through the middle – with beetroot juice instead of animal blood.