Mr & Mrs Smith has appointed Louis A W Sheridan as its new Creative Director. Overseeing the creative direction of the company, Louis is tasked with taking Mr & Mrs Smith further into the luxury lifestyle realm, applying a fashion industry approach to strategic partnerships, club membership and overall brand identity.

Louis is a multi-disciplinary creative with a history of reshaping brands and publications in the fashion and lifestyle space. As a writer, photographer and founder of Discover & Escape, his most recent work has been featured in Vogue France, Conde Nast Traveller and WSJ Magazine.