Date Posted: Thursday 12th April 2018
Men's online luxury retailer MR PORTER has announced its partnership with leading Italian fashion house Prada to launch an exclusive capsule collection. This is Prada's first menswear exclusive with an online retail partner.
Debuting on MR PORTER on 25 April, the 32-piece capsule collection includes ready-to-wear and shoes. The collection draws from eras of bowling popularity – the 1950s and 1980s – and features camp-collar shirt, Hawaiian and pop-cartoon prints, madras and gingham checks, mid-century-style block-panelled stripe cardigans and stripe knit T-shirts, blouson jackets in satin and suede and two printed T-shirts with exclusive Prada bowling logos
To celebrate the partnership, MR PORTER will launch an integrated global marketing and content campaign, across its social media, email, website and app platforms, culminating in a MR PORTER x Prada hero story with video in The Journal and a MR PORTER x Prada bowling event in New York City, 26 April.