Date Posted: Tuesday 12th June 2018
Men's online retailer MR PORTER has announced the launch of Vive la France, an array of capsule collections inspired by the lifestyle and culture of France.
The Vive La France capsules are modern-day interpretations of four distinct thematic segments – Savoir-Faire, Parisian Street, Nouvelle Vague and Bleu de Travail - from a host of 14 French casualwear brands, including AMI, Officine Generale, Hartford, Maison Kitsuné, Holiday Boileau, Arpenteur, J.M. Weston, Lacoste, Armor-Lux, Bleu De Chauffe, Husbands, De Bonne Facture, Maison Labiche and Le Mont Saint Michel.
Each brand has created a collection unique to its own idea of French culture, resulting in more than 147 products across clothing, shoes and accessories.
Within the Vive La France collection, MR PORTER will introduce four new brands to the website, including Paris-based Maison Labiche, De Bonne Facture, Husbands and Brittany-based Le Mont Saint Michel. These will sit alongside ten existing French brands currently on offer at MR PORTER.
The Vive La France capsule collections will be available to buy on 20 June from mrporter.com. The collections will range in price from £30 to £2,380.
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