Luxury outerwear brand Mr&Mrs Italy has appointed Rainbowwave PR to handle its PR and communications across both US and UK markets. MMI was born from the ethos of taking iconic garments with a rich history and a strong tradition, and reimagining them for a modern age. The trench coat, inspired by the motorcycle messenger coat, and the bomber joins the iconic parka starting from SS16. MMI has taken the traditional army parka and transformed the silhouette utilising handcrafted materials, sophisticated techniques and the addition of prestigious furs and shearling. The brand is stocked globally by leading retailers including MATCHESFASHION.COM, Lane Crawford, Harrods, My Theresa, NET-A-PORTER and Barneys and has garnered a cult following from the likes of Rihanna, Arizona Muse, Kate Moss, Olivia Palermo, Anna Dello Russo and Cara Delevingne.

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Mr&Mrs Italy in 'fashion & accessories'