M&S has revealed that it is trialling a new Click and Collect service as part of its Never the Same Again programme. The retailer has partnered with technology firm Doodle to create the service and to accelerate dot-com growth. With the trend towards digital now gaining more speed, M&S has launched two new trials for Click & Collect—in-store contactless collection (at Hempstead Valley, Camberley & Longbridge) and drive-up collection (at Camberley). 

Neil Phillips, Head of Digital Operations at M&S, said: “Great digital technology in our stores is really important for offering our customers a great experience and for connecting the online and in-store journey. These trials with Doddle offer market-leading solutions for Click & Collect, a proposition which will only grow over the coming years as the trend towards online shopping continues to accelerate. We’ll be listening carefully to our customers’ feedback.”