MSLGROUP London has announced the launch of a new specialist, full-service social media division ON SOCIAL. Focusing on "Brand Building for the Next Age of Social”, the new arm of the agency will be a home for ever-increasing pure-play social and influencer briefs. Born from the success of MSLGROUP’s award-winning social and influencer portfolio, ON SOCIAL’s dedicated team of social media strategists, creatives and content studio will offer clients creative social strategy, content production, community management, influencer marketing and data and analytics reporting. ON SOCIAL will be a standalone division which will work with a roster of social and influencer-only clients.

ON SOCIAL will be headed up by MSLGROUP Managing Partner Neil Kleiner, who brings over 20 years of Social Media Marketing experience from agencies such as Havas Media, Golin and entertainment specialists Way To Blue.