Japanese fashion and lifestyle retailer MUJI has appointed Dyelog for the representation of the newly launched MUJI sneakers in the UK. The sneaker is unisex and features a range of interchangeable sole and shoe laces in multiple colours. As well as the customisable feature, the sneaker is also water repellent due to the coated cotton that comprises the upper of the shoes. The sole has been specially created to balance the foot and provide the ideal ease and walking efficiency for the wearer. Working with the in-house press and marketing team, Dyelog will specifically work on the promotion and PR activities for the MUJI sneakers. The agency will also work with the lifestyle brand on special events including press days, product launches and in-store events.  

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MUJI Sneakers in 'fashion & accessories'