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FASHION | MEDIA

Music TV channel The Box reveals new fashion series with River Island

Date Posted: Tuesday 17th October 2017

The Box Plus Network, the UK’s largest and most-watched music television network, today reveals a brand-new exciting cross platform music and fashion spotlight series, I AM with River Island.

Presented by 4Music’s Vick Hope and featuring some of the UK’s hottest music talent including Anne-Marie, Ella Eyre, Mullally, Nina Nesbitt, Tom Grennan and Zak Abel. I AM with River Island, will give audiences a rare glimpse behind the scenes into the lives of some of music’s brightest young stars. I AM with River Island premieres on 19 October at 6pm.

Each exclusive episode spotlights the individual artist to discuss their own unique styles, delve into their past inspirations and influences and chart the fashion journey which has shaped them into who they are today. They will also open up on subjects including, learning to find yourself, braving individualism, ignoring the rules and self-expression, giving the viewer a real sense of who they are. There will also be two stripped back, raw performances in each episode. The I AM series is produced by Box Plus Productions.

I AM with River Island will be available on the Box Plus app with an exclusive digital fashion series on BeBox Music, Facebook and Twitter. The social activation is presented by Vick Hope and will feature a stylist from leading fashion titles Grazia and The Debrief, who will talk through each artist's look. They will highlight key pieces and show viewers how to get the look. The programme is set to be any music and fashion fans appointment view. This branded content series was developed by Manning Gottlieb OMD and Bauer Media and each episode is supported by River Island with product placement.

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