My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on Cosmetics (Face) in January 2017.

Top 10 brands by mention – print, online and social

• In January 2017, NARS received the most cosmetic (face) PR mentions in print publications with 37 mentions. NARS featured three times in the top 10 most mentioned products, demonstrating the breadth of their product range.
• In online publications, NARS achieved 52 mentions overall and their Radiant Creamy Concealer was the number one most mentioned product (9 mentions).
• Urban Decay had the strongest social media presence in January 2017. Interestingly, they received most of their mentions from Instagram (32) despite it being the least prevalent platform for cosmetic (face) mentions.

Top 10 media titles – print, online and social

• LOOK magazine produced the most cosmetic (face) mentions in January 2017 with 45 mentions. Its most mentioned facial product was Max Factor’s Miracle Touch Creamy Blush.
• The brand Cover FX achieved a huge increase in AVE value when compared to January 2016 increasing from £183 to £20,469 in January 2017. Cosmopolitan.co.uk offered the highest AVE to Cover FX valued at £11,252.
• Influencer ReallyRee’s Twitter channel produced the most cosmetic (face) PR mentions (109). Her most mentioned product in January was YSL Beauté’s I Have A Blush On You Palette, which she talked about nine times.

Social influencer focus – Twitter, YouTube and Instagram

• BareMinerals' most successful products were Original Foundation and Mineral Veil, which achieved 103,634 likes and 2,221,043 views each. This was achieved through multiple videos by Anna Saccone (TheStyleDiet) including her ‘January Favourites 2017’ video.
• The most mentioned product across Instagram was Benefit Cosmetic’s Hoola Bronzing Powder. It achieved 273,891 likes overall from multiple social influencers.
• Influencer Kaushal Modha of Kaushal Beauty achieved the highest number of likes for the cosmetic (face) category on Instagram in January 2017. Her most popular product was Becca’s Lowlight Sculpting Perfector, which achieved 299,264 likes through 12 mentions.

DIARY directory subscribers can find colour cosmetics listed in DIARY directory.

My Market Insight delivers to the beauty industry, a PR and Communications business tool that can track any brand in the market across print, online and social media. If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and one of the many benefits of being a DIARY directory member is being eligible to receive a 20% discount!

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570