This website uses cookies. Please confirm that you are happy to receive all cookies. Confirm
site logo
CONTACTS industryINFLUENCERS NEWS DATES VACANCIES NEED HELP ?
SIGN UP/LOG IN

BE INCLUDED

BRANDS

PR/MKTG COMPANIES

PR/MKTG CONTACTS

MEDIA TITLES incl. BLOGS

MEDIA TITLES CONTACTS

FREELANCERS & INFLUENCERS

industryINFLUENCERS

CREATIVE AGENCIES

HELPLINES

VIEW ALL

SEND NEWS

SEND EDITORIAL REQUESTS

SEND PR REQUESTS

RECEIVE DIARY DAILY

HEADLINE FEATURES

CAMPAIGNS / COLLABORATIONS

FASHION

BEAUTY

LIFESTYLE

CELEBRITIES / INFLUENCERS

AWARDS

EXPERT COMMENTARY

MEDIA

MEDIA LAUNCHES

EDITORIAL CHANGES

EDITORIAL REQUESTS

- BLOGGERS / INFLUENCERS

- TRADITIONAL MEDIA

- CHRISTMAS GIFT GUIDE REQUESTS

PR

ACCOUNT WINS

APPOINTMENTS

PR REQUESTS

DIARY INFLUENCERS

INDUSTRY|INSIGHT

LONDON FASHION WEEK

VIEW ALL

SUBMIT DATES

RECEIVE DIARY DAILY

VIEW ALL

POST A VACANCY

SIGN UP TO RECEIVE JOB ALERTS



site logo


CONTACTS

BE INCLUDED

BRANDS

PR/MKTG COMPANIES

PR/MKTG CONTACTS

MEDIA TITLES incl. BLOGS

MEDIA TITLES CONTACTS

ALL MEDIA CONTACTS

FREELANCERS & INFLUENCERS

industryINFLUENCERS

CREATIVE AGENCIES

HELPLINES


industryINFLUENCERS

NEWS

VIEW ALL

SEND NEWS

SEND EDITORIAL REQUESTS

SEND PR REQUESTS

RECEIVE DIARY DAILY

HEADLINE FEATURES

CAMPAIGNS / COLLABORATIONS

FASHION

BEAUTY

LIFESTYLE

CELEBRITIES / INFLUENCERS

AWARDS

EXPERT COMMENTARY

MEDIA

MEDIA LAUNCHES

EDITORIAL CHANGES

EDITORIAL REQUESTS

- BLOGGERS / INFLUENCERS

- TRADITIONAL MEDIA

- CHRISTMAS GIFT GUIDE REQUESTS

PR

ACCOUNT WINS

APPOINTMENTS

PR REQUESTS

DIARY INFLUENCERS

INDUSTRY|INSIGHT

LONDON FASHION WEEK


DATES

VIEW ALL

SUBMIT DATES

RECEIVE DIARY DAILY


VACANCIES

VIEW ALL

POST A VACANCY

No results found for this search. Please check the spelling, or try another word.
If you would like the DIARY directory team to help find a contact for you, email your search to info@diaryd.com.

site logo BEAUTY | INDUSTRY|INSIGHT

My Market Insight - Fragrance PR Performance (February 2018)

Date posted on DIARY directory: Friday 13th April 2018

My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland fragrance PR performance. 

In this week’s report, MMI looks at PR mentions for the fragrance category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfumes and Eau de Toilette, fragrance gift packs, perfumes body sprays and room fragrance.

Looking at February 2018, MMI focuses on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. This report highlights a clear trend for online publications generating the majority of fragrance coverage in February 2018. Valentine’s Day and Mother’s Day in February and March led to a high number of online coverage focussing on fragrance gift ideas and new fragrance launches. 

UK Brands:

 

YouTube:

UK Instagram:

Content Summary:

  • In February 2018, Aldi’s No 3 Pomegranate EDT was the second most mentioned ‘new fragrance product’ across print, online and social media. It received 11 PR mentions, only to be outperformed by Gucci’s Guilty Absolute Pour Femme EDP which received 12 mentions. In the wake of Mother’s Day, the German supermarket chain added new scents to its Luxury Collection which explains the high amount of coverage. Most of it was generated by online publications – thesun.co.uk and goodhousekeeping.co.uk in particular. Both publications praised the inexpensive price of the perfumes, outlining that purchasing the entire Luxury Collection would come to only £16.96
  • Paco Rabanne’s 1 Million The Fragrance received the greatest engagement on YouTube in February 2018. The male fragrance achieved 44,459 likes and 1,081,127 views due to a single post by Social Influencer Zoella. In her video she explored different male and female beauty products for a Valentine’s Day weekend. This coverage was worth £112,973
  • In February 2018, online publications generated the most fragrance PR mentions in Ireland with 33%, followed by Irish National Press with 28%. Similar to the UK, it is female perfumes and Eau De Toilettes that received the highest number of PR mentions and the greatest EMV. This comes as no surprise as Valentine’s Day and Mother’s Day were popular topics in the media in February 2018

Download this month's report here. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

 

 

 


Send me the free DIARY daily of industry updates

CONTACTS

My Market Insight in 'Helplines'

344
@mmianalyticsbeauty
2.0K
@mmi_Analytics

Aldi (Beauty) in 'Brands'

795.9K
@aldiuk
684.4K
@aldiuk
188.0K
aldiscotland

The Sun & The Sun on Sunday in 'Media Titles'

2.1M
@TheSun

Goodhousekeeping.co.uk in 'Media Titles'

191.9K
@goodhousekeepinguk
41.7K
@GHmagazine

Zoella in 'Media Titles'

1.1M
@zoella
188.6K
@zoella
2.2M
zoella


TRY US

The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.

Get in touch to discover how DIARY directory membership would benefit you.  

 

 

 

ENGAGE WITH US

Send News & Updates

Submit An Industry Event

Post A Vacancy

Editorial Requests

PR Requests

Be Included

Your Suggestions

Advertising

About DIARY Directory

Our Industry Partners

CONTACT US

info@diaryd.com

London, UK

View Team


© DIARY DIRECTORY 2025
TERMS & CONDITIONS | PRIVACY POLICY
WEBSITE DEVELOPED BY BRANDO MEDIA
CONTACT US

ENGAGE WITH US

Send News & Updates

Submit An Industry Event

Post A Vacancy

Editorial Requests

PR Requests

Be Included

Your Suggestions

Advertising

About DIARY Directory

Our Industry Partners

© DIARY DIRECTORY 2025
TERMS & CONDITIONS | PRIVACY POLICY
WEBSITE DEVELOPED BY BRANDO MEDIA