My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on print and online PR mentions as well as social media for social actions for the gift set category within December 2018. They analyse YouTube and Instagram for PR mentions as well as social actions. The gift set category includes cosmetics, skincare, haircare, fragrance and toiletries. 

In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland… 

Looking at December 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement. This week’s report also presents media favourites - a selection of gift sets that were loved by the media and that have hence performed particularly well across different channels in December 2018.

UK YouTube Social Actions & Influencer Rankings

UK Month to Month Retailer EMV

UK Year on Year Brand EMV

Content Summary: 

• (UK) Although M.A.C ranked 4th in the EMV brand ranking for gift sets across print, online and social media, it has seen the biggest progression when compared to the same period last year. This can mainly be credited to the launch of M.A.C’s Christmas collection Shiny Pretty Little Things. In December, 8 of the collection’s products were featured across 15 different publications including Social Influencer Anastasia Kingsnorth on YouTube and independent.co.uk. Combined, their coverage achieved an EMV of £86,886
• (UK) Social Influencer Elouise (makeupby_elliee) generated the most likes for gift sets across Instagram in December 2018. She mentioned 3 different gift set products; Kat Von D Beauty’s Everlasting Mini Liquid Lipstick Gift Set, Laura Mercier’s All The Lights Luxe Essentials and Infusion De Rose Nourishing Collection. Combined, these gift sets had an estimated reach of 1,712,028
• (Ireland) In December 2018, online publications generated 34% of gift set PR mentions in Ireland, followed by the National Press with 30%. The online publication independent.ie stood out amongst online publications, featuring 55 different gift sets which combined achieved an EMV of 121,762€

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570

Send me the free DIARY daily of industry updates