My Market Insight, part of WISE Analytics Group, has announced the launch of its enhanced media intelligence service which targets the global beauty industry. The service has been developed to  improve media planning and decision making for PR and marketing departments.

The new platform will offer key new services across print, online and social media, including automatic press coverage book creation, a live brand media newsfeed and comparative country analysis at a category, brand or line level, enabling beauty brands to access media analysis at both a local and global level.

My Market Insight Chief executive Christian Eckley comments, 'With the addition of a single, global view, clients will be able to review their media product performance as well as competing brand performance across the territories in which they serve...An improved user interface combined with an array of new features means that the beauty PR industry and beauty publishers will experience a truly enhanced way of surfacing our rich data in order to make more informed business decisions.' 

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