My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus PR performance of lip products (lip gloss, lip liner, lip stick and lip tint or stain) across, print, online and social channels in October 2017.

This week, our report looks at the PR performance of lip products (lip gloss, lip liner, lip stick and lip tint or stain) across, print, online and social channels in October 2017. The report focuses on trends over time as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement.

In October 2017, beauty coverage was varied with online and social media focusing on the short term using makeup to create different Halloween makeup looks. Meanwhile print media, working to a different schedule, focused ahead towards Christmas gifting and festive makeup for parties and the holiday season.

This report highlights a clear trend for lip product coverage in October 2017, with prestige makeup brands such as Christian Dior and YSL and their classic products continuing to receive coverage.

Content Summary:

In October 2017, YSL Tatouage Couture Liquid Matte Lip Stain received 44 PR mentions, the most mentioned lip product across print, online and social combined.

Rimmel Stay Matte Liquid Lip Colour was the popular product in terms of mentions, receiving 7 PR mentions from 6 different Social Influencers on YouTube.

NYX Lip Liner was the most liked Lip product on Instagram in October 2017, receiving 113,494 likes.

Ones to Watch:

Soap & Glory increased by 13 additional lip product PR mentions between September and October 2017. In total, the brand achieved 21 PR mentions for lip products across print, online and social worth £ 55,167 EMV. In October 2017, Soap & Glory Spectaculips Galactic Glaze was the brands most mentioned lip product, achieving 9 PR mentions. Look magazine mentioned the lip product twice in October 2017.

In October 2017, L'Oréal Paris x Balmain Paris Limited Edition Color Riche Lipstick was the third most mentioned lip product, across print, online and social combined. Altogether, the collaboration between L'Oréal Paris x Balmain Paris has generated significant coverage since its launch earlier this year, receiving 26 PR mentions in October. The majority of mentions were generated by Social Influencers across their social channels worth £56,165.

Jordan Bone is a popular Social Influencer who goes by the tag line “makeup and motivation.” Jordan has 145k Instagram followers, 14.6k Twitter followers and 203k YouTube subscribers. In October 2017, Jordan ranked in the top 10 Instagram Social Influencer for engagement on lip product posts. Jordan generated 16,706 Instagram likes, featuring 5 different lip products. Jordan’s most liked post was for Charlotte Tilbury Kim K.W. Lipstick. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.