My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on the UK and Ireland most mentioned beauty products by influencers in the UK and Ireland. 

Their data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and ecommerce strategies.

They offer a total market view covering all companies, brands, lines and products within your industry.

In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…

This week’s report focuses on the PR contribution of Social Influencers across the UK & Ireland beauty market in January 2019. They analyse YouTube and Instagram for PR mentions as well as social actions. The beauty categories include cosmetics, skincare, toiletries, fragrance, haircare and beauty supplements.

They focus on Social Influencers, brands and products that have performed well against key metrics such as PR mentions, earned media value (EMV) and social engagement. They also provide examples of both paid and unpaid Social Influencer activity for different beauty brands and products.

Top 10 UK Social Influencers Ranked by PR Mentions (Instagram)

Top 10 UK Social Influencers Ranked by Social Actions (Instagram)

Top 10 UK Social Influencers Ranked by Social Actions (YouTube)

Content Summary: 

• (UK) Retailer SpaceNK ranked in the Top 10 Influencer ranking for beauty PR mentions on Instagram in January 2019. The account featured 47 different beauty brands of which Herbivore Botanicals and Kate Somerville received the most coverage. Their most featured products were the Kate Somerville EradiKate Acne Treatment and the Herbivore Botanicals Moon Fruit Superfruit Night Treatment which received a combined social estimated reach of 1,173,663
• (UK) Sophie (sophdoesnails) ranked first in the Social Influencer Rankings on YouTube in terms of beauty PR mentions as well as social actions with 173 mentions and 36,158,793 views respectively. She mentioned 134 different beauty products throughout January 2019, 75% of which were categorised under ‘cosmetics.’ Her most popular cosmetics coverage included the Zoeva 134 Luxe Powder Fusion Brush and the NYX Professional Makeup Pro Brush 06 Fan which each received 51,318 likes and 1,054,906 views and an EMV of £111,197
• (Ireland) Aisling, known as DramaticMac, lead the Social Influencer Ranking for engagement on YouTube in January 2019. She featured 201 different beauty products including Morphe’s M505 Point Blender Brush and Huda Beauty’s Mauve Obsessions Palette. Overall, her videos generated an EMV of €286,481 and had a social estimated reach of 2,672,782

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570

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