My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland's most PR progressed brands for Eye-Makeup in 2018 - looking at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focussing on the make-up category, they outline how the brands have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

Top 10 for the UK are: Ardell, Barry M Cosmetics, Glossier, Hourglass Cosmetics, IT Cosmetics, Kat Von D Beauty, Lilly Lashes, Make-Up Revolution, Morphe, theBalm.

Top 10 for the Irish market are: Ardell, Catrice, ELF Cosmetics, Essence, Iconic London, Kat Von D Beauty, Note Cosmetics, Tarte, The Balm, Too Faced Cosmetics.

PR Mentions Grouped by Media Type for our Top 10 (UK):

Instagram Influencer Support for the Top 10 (UK):

Our Top 10 Brands Ranked by EMV:

Content Summary: 

• (UK) Superdrug topped the recommended retailer ranking for our Top 10 UK brands across all media types (print, online and social media). Their coverage focused on Make-Up Revolution (Superdrug’s in-house cosmetics brand), Barry M and Ardell. The most mentioned product that Superdrug recommended was the Barry M Lash Vegas 2 Mascara, which received coverage in the print and online version of the Daily Mail and Superdrug’s Pure Magazine
• (UK) Meanwhile, Superdrug’s Make-Up Revolution was the most popular brand for eye-makeup on YouTube between January and September 2018. It received coverage from 30 different Social Influencers including Sophie (sophdoesnails) and Rachel Leary. Combined, they mentioned 33 eye-makeup products of which the Make-Up Revolution Brow Pomade received the most views (1,952,375) and highest EMV of £205,322
• (Ireland) 65% of all eye-makeup PR mentions in Ireland appeared in social media (Instagram and YouTube). Most of the coverage was generated by Eimear McElheron on Instagram. She mentioned 22 different products, of which the Intense Look Eye Pencil by Note Cosmetics received the most likes 

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570