My Market Insight - Most PR Progressed Haircare Brands in 2018
Date Posted: Friday 23rd November 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland's most PR progressed haircare brands in 2018. In this week’s report, they look at 10 brands who have performed particularly well this year by growing their media presence across all media platforms. This report also presents their star performers. That is, those brands and haircare products that were loved by the media and who achieved outstanding PR results between January and October 2018.
Top 10 for the UK are: Daniel Hersheson, Green People, KMS, Leonor Greyl, Noughty, OSMO, Peter Thomas Roth, PRO:VOKE, Sisley and System Professional.
Top 10 for the Irish market are: Color Wow, Kevin.Murphy, Living Proof, L'Oréal Paris, OUAI, Pureology, Redken, Schwarzkopf, Shu Uemura and Tangle Teezer.
Year on Year Brand Progression (UK)
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Instagram Influencer Support for the Top 10 (UK)
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YouTube Influencer Support for the Top 10 (UK)
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Content Summary:
- (UK) KMS was the most liked haircare brand on Instagram in 2018. 6 products were featured by 8 different Social Influencers with coverage receiving a total of 107,747 likes. The brand’s most popular product was the HairStray Anti-Humidty Seal Spray which was mentioned in a single post by Ling.KT. Her coverage achieved an EMV of £21,257
- (UK) Superdrug was a key supporter for our selected haircare brands as it ranked first in the recommended retailer ranking for haircare EMV across print, online and social media, generating £134,207. 69% of this EMV was generated by womenshealthmag.co.uk. The publication mentioned the Wave Hello Curl Defining Conditioner by Noughty
- (Ireland) Year to date, online publications have generated the majority of haircare EMV for our 10 selected brands in Ireland. 50% of that EMV was generated by irishtimes.com which mentioned 8 different haircare products such as the No Frizz Shampoo by Living Proof and the Ultimate Reset Shampoo by Shu Uemura
Download this month's report here.
If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.
Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570
CONTACTS
My Market Insight in 'Helplines'
Daniel Hersheson in 'Brands'
Green People Ltd. in 'Brands'
Leonor Greyl in 'Brands'
Noughty in 'Brands'
OSMO Professional Haircare in 'Brands'
Peter Thomas Roth in 'Brands'
PRO:VOKE Touch of Silver in 'Brands'
Sisley in 'PR Companies'
System Professionals in 'Brands'
Color Wow by Federici Brands in 'Brands'
KEVIN.MURPHY in 'Brands'
Living Proof in 'Brands'
L'Oréal Paris in 'Brands'
OUAI Haircare in 'Brands'
Pureology in 'Brands'
Redken in 'Brands'
Schwarzkopf Professional in 'Brands'
shu uemura in 'Brands'
Tangle Teezer in 'Brands'
Ling Tang in 'Freelancers'