My Market Insight - Most PR Progressed Skincare Brands in 2018
Date Posted: Friday 2nd November 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland's most PR progressed skincare brands in 2018 - looking at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focussing on the haircare category, they outline how the brands have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.
The top 10 for the UK are: Aldi, Drunk Elephant, e.l.f Cosmetics UK (Eyes, Lips, Face), Emma Hardie, Fenty Beauty by Rihanna, Herbivore Botanicals, Jo Malone London, Kate Somerville, Medik8, TATCHA Beauty.
The top 10 for the Irish market are: Caudalie, Cocoa Brown, Dermalogica, Isle of Paradise, Image Skincare, NIOD, NUXE, Pestle & Mortar, Sisley, Tata Harper.
Year on Year Brand Progression (UK)
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Retailer Support (UK)
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YouTube Influencer Support for the Top 10 (UK)
Content Summary:
- (UK) Tatcha was the most popular skincare brand on YouTube in the period January to September. It received coverage from 12 different Social Influencers including Kaushal and Jamie Genevieve. Combined, they featured 10 different Tatcha products of which the Luminous Dewy Skin Mist received the most engagement. The coverage achieved an EMV of £287,733, which made up 43% of the mist’s total product EMV this year
- (UK) In the period January to September 2018, Kate Somerville ranked second in the skincare brand rankings by PR mentions across all media types (print, online and social). It received 226 mentions, which is 155 mentions more than in the same period last year. Most of the brand’s coverage came from online publications, including glamour.co.uk and stylist.co.uk.
- (Ireland) Image Skincare was the most mentioned brand on social media in the Irish market. It was featured by 8 different Social Influencers such as Melanie Murphy and Aideen Kate on YouTube. Their coverage generated a combined EMV of 19,329€ and a social estimated reach of 182,863
Download this month's report here.
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Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570
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My Market Insight in 'Helplines'
Aldi in 'Brands'
Drunk Elephant in 'Brands'
e.l.f. Cosmetics UK in 'Brands'
Emma Hardie in 'Brands'
Fenty Beauty by Rihanna in 'Brands'
Herbivore Botanicals in 'Brands'
Jo Malone London in 'Brands'
Kate Somerville in 'Brands'
Medik8 in 'Brands'
TATCHA Beauty in 'Brands'
Caudalie UK in 'Brands'
Cocoa Brown by Marissa Carter in 'Brands'
Dermalogica in 'Brands'
Isle of Paradise in 'Brands'
IMAGE Skincare in 'Brands'
NIOD in 'Brands'
Pestle & Mortar in 'Brands'
Sisley in 'Brands'
Tata Harper in 'Brands'
Kaushal Modha in 'Freelancers'
Jamie Genevieve in 'Freelancers'
Melanie Murphy in 'Freelancers'
Aideen Murphy in 'Freelancers'