My Market Insight has announced that has rebranded to mmi Analytics. The online service, which launched in 2005 as My Market Monitor provides analysed etail and media data globally for the beauty industry. The service has expanded to offer its clients specialised insight into the beauty industry. Today, as mmi Analytics enters its third phase, it will offer three core services:

• Monitor: monitoring essential metrics for optimising earned media and influencer marketing strategies
• Measuring: measuring critical success factors for optimising eTail conversation
• Informing: providing informed analysis and perspectives drawn from beauty industry expertise

As the global standard for beauty industry analytics, mmi Analytics aims to equip brands with actionable intelligence that allows them to win in an ever-evolving territory. From the rise in prominence of eCommerce to the loudening TikTok boom, the new name encapsulates the platform's commitment to meet brands’ changing data needs.