My Market Insight finds that this year alone over 2,000 fragrance products have been featured in either a print or on an online media platform. The number one offline magazine for fragrance is Marie Claire. gq-magazine.co.uk is the number one online magazine for men’s fragrance.

From January 2015 to October 2015, the top 10 CONSUMER titles for fragrance are:

1) Marie Claire
2) Red                                                                  
3) Stylist
4) Grazia
5) ShortList
6) ELLE
7) woman&home
8) Harrods Magazine
9) Harper's Bazaar
10) HELLO!

From August 2015 to October 2015, the top 10 ONLINE titles for fragrance are:

1) telegraph.co.uk
2) dailymail.co.uk
3) gq-magazine.co.uk
4) redonline.co.uk
5) thesundaygirl.com
6) look.co.uk
7) express.co.uk
8) britishbeautyblogger.com
9) beaut.ie
10) apetogentleman.com

Perhaps unsurprisingly, the peak time for fragrance mentions continues to be during quarter 4 in the run up to Christmas, as this chart from My Market Insight tracking the last 9 years of number of fragrance editorial mentions shows. The other smaller peak is around Valentine’s Day.

DIARY directory is partnering with My Market Insight to bring you some of their latest data analytics, media insights and analysis for the beauty industry. DIARY directory subscribers can find fragrance brands, online titles, print titles listed in DIARY directory.

To find out more about how your brand is performing, contact My Market Insight on 020-8831 7570 and quote DIARY directory for a 10% discount on a bespoke report. Alternatively visit mymarketinsight.com/en/solutions/

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