My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland skincare and PR performance. 

Introduction:

In Q2 2018, 33,482 cosmetic products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, they look at PR mentions for the cosmetics category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. Cosmetics is the biggest of all the beauty categories and includes face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.

Looking at the period of April to June 2018 (Q2), they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

This report also includes media favourites – a selection of cosmetic products that have performed particularly well across the media in Q2.

UK Instagram Social Actions & Influencer Rankings

UK Quarter to Quarter Retailer Mentions

Uk YouTube Social Actions & Influencer Rankings

Content Summary:

• (UK) Zoeva’s 134 Luxe Powder Fusion Brush ranked third in terms of engagement on YouTube in Q2 2018. Praised for its soft bristles that guarantee a seamless and even eyeshadow application, it is not surprising that the it received 367,340 likes and 6,575,543 views. It was mentioned by 4 different Social Influencers such as Jamie Genevieve and Sophie (sophdoesnails), who also ranked in the top 3 Social Influencers ranking for YouTube. Combined, their coverage was worth £643,687 which made up 97% of the brushes total product EMV
• (UK) In Q2 2018, glamourmagazine.co.uk generated 481 cosmetics PR mentions – more than any other online publication during that period. Most of it’s coverage focussed on bronzers and shimmers with Huda Beauty’s 3D Highlighter Palette and Guerlain’s Terracotta Bronzer receiving the most mentions and an EMV of £1,271. Both products appeared in articles which were categorised under the driver ‘Advice’
• (Ireland) Inglot ranked first in the EMV brand ranking for cosmetics across print, online and social media in Q2 2018. The brand’s total coverage was worth €474,767 EMV, 55% of which was generated on Instagram. Inglot’s most liked product on Instagram was the AMC Gel Matte Eyeliner. It received 401,552 likes from 6 different Social Influencers such as Rosie Connolly-Quinn and Charlene Flanagan

Download this month's report here. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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