My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland skincare and PR performance. 

In May 2018, 4,203 cosmetic products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, they look at PR mentions for the cosmetics category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. Cosmetics is the biggest of all the beauty categories and includes face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware. 

Looking at May 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

In May 2018, bronzers and shimmers were the most popular cosmetic product types across print, online and social media. Highlighters and bronzers are a key trend of the summer season. They received 1,628 PR mentions, more than any other cosmetics product type. This coverage achieved an EMV of £6,131,106, the majority of which came from social media.

UK Instagram Social Actions & Influencer Mentions:

UK YouTube Social Actions and Influencer Rakings:

UK Month to Month Retailer Mentions

Content Summary:

• (UK) The retailer Superdrug has seen the biggest monthly progression (98%) in terms of PR mentions in the recommended retailer ranking across print, online and social media. They ranked second with 91 PR mentions, only to be outperformed by Boots with 112 mentions. This is mainly due to coverage focussing on the vegan beauty brand B. is for Beautiful which is exclusive to Superdrug
• (UK) The Primark My Perfect Colour Longwear Ultimate Matte Foundation ranked second in terms of engagement on YouTube in May 2018. It received 84,017 likes and 2,725,318 views due to posts by 3 different Social Influencers such as Patricia Bright and Holly Boon. They both also ranked in the top 10 Social Influencer ranking for YouTube. Combined, their coverage was worth £269,646 which made up 93% of the foundation’s total EMV
• (Ireland) Anastasia Beverly Hills ranked first in the EMV brand ranking for cosmetics across print, online and social media. The brand’s total coverage was worth 171,360€ EMV, 61% of which was generated on YouTube by Keilidh Cashell and Chloe Boucher. Combined, they mentioned 10 Anastasia Beverly Hills products which received a total of 41,032 likes and 755,634 views

Download this month's report here. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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