My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland skincare and PR performance. 

Introduction:

In June 2018, Instagram generated the most foundation PR mentions in
the UK and Ireland…

In this week’s report, they look at the PR performance for the product type ‘foundation’ in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions.

Looking at June 2018, they focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.

This week’s report also presents a selection of summer-proof foundations that can stand the heat. With temperatures hitting the 30-degree mark, finding a foundation that does not melt in the sun is almost an impossible task, which is why many choose to skip foundation or makeup all together. In this report, they present three foundations that don’t lose longevity and that, according to the media, stand the battle against heat and humidity.

UK Instagram Social Actions & Influencer Rankings:

UK Month to Month retailer Mentions:

UK YouTube Social Actions & Influencer Rankings:

Content Summary:

• (UK) In June 2018, Charlotte Tilbury ranked second in terms of foundation PR mentions. The brand received 66 mentions, only to be outperformed by M.A.C with 75 mentions. Charlotte Tilbury has seen the biggest increase in PR mentions if compared to the same period last year. This is due to the Hollywood Flawless Filter Foundation which was launched earlier this year. It received 47 mentions, 55% of which came from Instagram – Social Influencer Laura Louise in particular
• (UK) In June 2018, Sophie (sophdoesnails) significantly outperformed other Social Influencers in terms of engagement on YouTube. Her channel ranked first, generating 104,499 likes and 1,767,297 views for 11 different foundation products across 8 videos. Sophie’s most popular product was Benefit’s Hello Happy Soft Blur Foundation. It received an EMV of £30,481, which made up almost 30% of the foundation’s total product EMV in June 2018
• (Ireland) Los Angeles based brand Wet ‘n’ Wild ranked within the Top 10 brand ranking for EMV in June 2018. The brand, well-known for its cruelty-free products at affordable prices, received 3,777€ EMV, most of which came from Social Influencer Emily Rochford. She featured the Wet ‘n’ Wild Photo Focus Foundation in one post, which received 8,077 likes

Download this month's report here. 

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Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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