My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on  UK and Ireland foundation PR performance. 

In this week’s report, they look at PR mentions for the product type ‘foundation’ in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions.

Looking at March 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

Foundation is the biggest product type within the cosmetics category and it is the most popular cosmetic product type in terms of PR mentions and EMV in March 2018. This report highlights a clear trend for media coverage focussing on foundations that add full long lasting coverage and a healthy glow to skin. This is not surprising as radiant and glowing skin is one of the biggest trends for spring and summer 2018.

UK Instagram Social Actions and Influencer Ranking:

UK Month on Month Retailer Mentions:

UK Year on Year Brand Mentions:

Content Summary:

• (UK) In March 2018, NARS received the most PR mentions for the product category ‘foundation’ across print, online and social channels with 116 mentions. This can mainly be credited to its Natural Radiant Longwear Foundation which was launched in January this year. It is not surprising that the product received such a high number of mentions, since it is well known and praised for its full coverage and full power radiance by Social Influencers and beauty enthusiasts. The foundation received 74 mentions and an EMV of £196,877
• (UK) Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15 received the greatest engagement on YouTube in March 2018. It achieved 74,804 likes and 1,854,937 views due to mentions by 3 different Social Influencers. Altogether the coverage was worth £193,603, most of which was generated by Patricia Bright
• (UK) Jamie Genevieve generated the most engagement for foundation on Instagram in March 2018. She mentioned 5 different foundations across 5 different posts, which combined achieved 686,604 likes and an EMV of £209,853. Her most liked product was the Too Faced Born This Way Foundation. It received an EMV of £76,412 which made up 75% of the foundation’s total EMV
• (Ireland) Yves Saint Laurent (YSL) achieved the highest EMV for foundations across print, online and social media in March 2018. This can mainly be credited to its Teint Touche Eclat All-In-One Glow Foundation. The product received an EMV of 19,530€ which made up almost 60% of the Yves Saint Laurent’s total brand EMV

Download this month's report here. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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