My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight. 

Their data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and e-commerce strategies.

In this week’s report, it looks at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs, and perfumed body spray.

This report also looks at media favourites in the UK including the top-ranking product by PR performance from each of the main subcategories – female, male and room fragrances.

UK Top 10 Fragrance Brands by PR mentions
Online, Print and Social Media – January to June 2019

UK Top 10 Retailers for Fragrance by EMV
Online, Print and Social Media – January to June 2019

UK Top 10 Fragrance Brands on Instagram
January to June 2019

UK Top 10 Influencers for Fragrances on YouTube
January to June 2019

Top 10 Fragrance Brands by PR mentions in Ireland
Online, Print and Social Media – January to June 2019

Top 10 Retailers for Fragrance by EMV in Ireland
January to June 2019

Top 10 Influencers for Fragrance on Instagram in Ireland
January to June 2019

Content Summary:

• In the first half of 2019, Jo Malone London ranked first for PR performance with 546 more mentions than the average top 10 fragrances. The brand coverage mainly came from online sources with 49% split across online publications, blogs, and ezines. You.co.uk mentioned 23 of Jo Malone London’s products. These include their unisex, female and room fragrance product range, which earned a total EMV of £93,257.
• The retailer Boots has earned the top position for Fragrance PR performance with an EMV of £188,502. Among the brands with the highest contribution for Boots, we found Chanel and Issey Miyake with £65,285 EMV. The coverage around these brands was dominated by online publications with 92% of the content coming from Stylist, The independent and Perfume Society websites.
• Yves Saint Laurent (YSL) has been the most popular fragrance brand on Instagram in 2019. This was mainly due to significant content from social media influencers like (@ccclarbeauty) and (@Kaushal) whose combined coverage collected 549,530 likes. From the 14 different products that have generated strong engagement for YSL, Black Opium EDP has been remarkably popular with 488,732 likes.
• The social influencer Lydia Elise Millen produced the furthest reaching content on YouTube around fragrances in 2019 (Jan - Jun). Her YouTube Channel had 2,706,375 views, placing her at the top of the charts. Some of the brands that she mentioned were Jo Malone London, Aerin, Elizabeth Arden, and REN. From these brands, the fragrance with the highest engagement was Aerin’s Aegea Blossom with 10,860 likes.

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570