My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on PR performance for the fragrance category in the UK and Ireland.

Their data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and e-commerce strategies.

They analyse print and online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfume and Eau de Toilette, fragrance gift packs, perfumed body spray and room fragrance. 

This week's report presents media favourites, a selection of male and female fragrances that were favoured by the media and that have performed well across different channels in January 2019.

UK YouTube Social Actions & Influencer Rankings 

UK Instagram Social Actions & Influencer Rankings 

All Media UK Month to Month Retailer 

All Media UK Year on Year Brand Mentions 

Brands Ranked by EMV in Ireland 

Content Summary:

• (UK) In January 2019, Gucci received 81 PR mentions across print, online and social media and has seen the biggest progression when compared to the same period last year. This great result is mainly due to the brand’s newly launched Alchemist’s Garden Collection which consists of a large variety of EDPs, scented candles and perfumed oils. The Song For The Rose EDP stood out amongst all Alchemist’s Garden Collection products receiving the most mentions in publications like dazeddigital.com and hungertv.com. Overall, coverage for the collection achieved an EMV of £149,172 which made up nearly 65% of Gucci’s total brand EMV in January 2019.
• (UK) Social Influencer Amelia Liana ranked first in the ranking for fragrance engagement in January 2019. She mentioned 8 different fragrance products including various Jo Malone London scents as well as the Alien Fusion EDP by Thierry Mugler. Overall, the coverage received an EMV of £106,524 and social estimated reach of 1,038,168.
• (Ireland) ‘Candles’ was, after Parfum and EDT, the most mentioned fragrance category in Ireland in January 2019. Overall 21 different candle products were mentioned across print, online and social media of which the Deep Sleep Heavenly Candle by This Works received the most coverage. The candle was mentioned on independent.ie and Weekend, the supplement to the Irish Independent If these insights interest you, call for more information.

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570

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