My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland gift sets and advent calendars PR performance (January - October 2018). This week’s report is focused on PR mentions for gift packs across all our beauty categories in the UK and Ireland. The beauty categories are cosmetics, fragrance, skincare, haircare and toiletries. They analyse print and online for PR mentions as well as social media for social actions. Looking at the period between January to October 2018, they focus on a year-on-year comparison of brands and retailers that have performed well and key metrics such as PR mentions, earned media value (EMV) and social engagement. They also highlight the media favourites.

Brands ranked by EMV in Ireland

Gift Set & Advent calendar PR mentions grouped by Media Type in Ireland

UK EMV Brand Ranking

Content Summary 

• (UK) Jo Malone topped the EMV brand ranking for gift sets and advent calendars across print, online and social media, achieving a total of £1,146,485. The great EMV result is mainly due to the brand’s Hand Cream Trio and Advent Calendar 2018. Both products received coverage in 58 different media outlets such as telegraph.co.uk and hellomagazine.com, which generated a combined EMV of £879,115.
• (UK) Social Influencer Fleur de Force ranked first in the YouTube ranking for engagement on gift sets and advent calendars between January and October, generating 118,635 likes and 3,864,300 views. She mentioned 20 different products, 11 of which were advent calendars from brands such as Charlotte Tilbury, M.A.C and Diptyque. All calendars appeared in a single video which achieved a total EMV of £26,356 and a social estimated reach of 254,933.
• (Ireland) Online publications represented the majority of PR mentions for gift sets and advent calendars in Ireland. beaut.ie generated 22 mentions – more than any other online publication. Its most mentioned product was the Terre De Lumiere L'Eau Luxury Collection Gift Set by L'Occitane which achieved an EMV of 19,835€.

Download this month's report here. 

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Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570