My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland skincare and PR performance. 

In May 2018, 59% of lip product PR mentions were generated on social media…

In this week’s report, we look at PR mentions for lip products in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The lip product category includes lip gloss, lip liner, lip stick, lip tints or stains and lip balms.

Looking at May 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

The hot summer days require easy-to-apply lip products that achieve maximum effect with minimal effort. ‘Less is more’ is the key and this season favours lip tints and stains rather than heavy matte lipsticks. In this report, we look at the new lip tints and stains for the season and outline which of the products have done particularly well across the media.

UK Instagram Social Actions and Influencer Rakings:

UK Month to Month Retailer Mentions:

UK Year on Year Brand Mentions:

Content Summary: 

• (UK) Fenty Beauty’s Gloss Bomb Universal Lip Luminizer was amongst the Top 10 of the most mentioned lip products across print, online and social media in May 2018. It received 20 mentions, the majority of which came from Laura Badura on Instagram. Her four posts generated an EMV of £8,596

• (UK) The brand Charlotte Tilbury ranked second in terms of PR mentions in the ranking for lip products across print, online and social media. The brand received 147 mentions, most of which came from Social Influencer Anna Saccone on YouTube. She posted 9 videos featuring 3 different Charlotte Tilbury lip products, of which the Lip Cheat Lip Liner was the most popular one. It received 58,524 likes and 1,189,872 views and an EMV of £125,286

• (Ireland) 45 lip products were categorised under the driver of ‘Makeover’ across print, online and social media. The M.A.C Lipliner was the most mentioned product within that category and received most of its ‘Makeover’ coverage from YouTube – Social Influencer Aideen Kate in particular. Her coverage received 1,316 likes and 24,470 views. It was worth 2,586€ EMV

Download this month's report here. 

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Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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