Date Posted: Thursday 29th March 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland lip products PR performance. We analyse print and online for PR mentions as well as social media for social actions. The lip product category includes lip gloss, lip tin or stain, lip liner and lip stick.
Looking at February 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. This report highlights a clear trend for lip product coverage in February 2018, with media coverage focusing on Valentine’s Day and festive makeup for the special day as well as coverage on Fashion Week and Fashion Week beauty trends.
UK Month to Month Retailer Mentions
UK Year on Year Brand Mentions
Content Summary:
Download this month's report here.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.
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