My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland's most 'PR progressed' brands in 2018 -  looking at 10 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the fragrance category, the report outlines how brands have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

My Market Insight analyses the performance of these brands against key metrics such as PR mentions, earned media value (EMV) and social engagement. Their top 10 this week are: Carolina Herrera, Cartier, CLEAN RESERVE, Coach, Hermès, Issey Miyake, JO LOVES, Louis Vuitton, Paul Smith, Proenza Schouler.

Instagram Influencer Support for the Top 10

YouTube Influencer Support for the Top 10

Retailer Support for the Top 10

Content Summary: 

• (UK) In the period between January to 1st September 2018, Hermès ranked first in the brand rankings for fragrance PR mentions across all media types (print, online and social). It received 201 mentions, which is an increase of 83% year on year. Most of the mentions were generated by Another Magazine and online blog persolaise.blogspot.co.uk. Combined their coverage generated an EMV of £42,045

• (UK) Carolina Herrera was the most liked fragrance brand on Instagram during this period. 5 products were featured by 15 different Social Influencers with coverage receiving a total of 20,346 likes. The brand’s most liked product was the Good Girl EDP which was mentioned by 13 different Social Influencers such as Meg Says and Bianca Derhy. The product had a total estimated reach of 1,754,861 on Instagram and 191,825 on YouTube

• (Ireland) Unlike the UK, where consumer magazines generated the most fragrance PR mentions, it was the National Press that represented the majority (33%) of fragrance PR coverage in Ireland. You, the supplement to the Irish Daily Mail, generated the most mentions. It featured 10 different fragrance products including Cartier’s La Panthere EDP and Coach’s Floral Eau The Parfum

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570

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