BEAUTY | MEDIA | INDUSTRY|INSIGHT
My Market Insight - UK and Ireland Self-Tan Products PR Report (April 2019)
Date posted on DIARY directory: Thursday 30th May 2019
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My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on PR performance for the self-tan category in the UK and Ireland.
Their data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and e-commerce strategies.
They analyse print and online for PR mentions as well as social media for social actions. The self-tan category includes social reach and engagement on Instagram and YouTube.
This report also looks at media favourites, a selection of tanning products that have performed particularly well across different media channels in April 2019.
Top 10 UK tanning brands ranked by EMV
UK best tanning brands by Instagram engagement
UK best tanning brands by YouTube social actions
UK top online media for tanning brands ranked by EMV
Top 10 tanning brands in Ireland ranked by EMV
Top 10 tanning products in Ireland by media type
Content Summary:
- (UK) St. Tropez earned the highest EMV in April 2019 across online, print and social. This was a significant value given none of the products were featured on Instagram. Within their line of tanning products the most popular item was Gradual Tan Classic Everyday Body Lotion which achieved an EMV of £188,666. This in addition to a further 13 items generated a total EMV of £267,813.
- (UK) In April 2019, UTan brand founded by entrepreneur and baroness Michelle Mone was ranked 1st by a long way for Instagram engagement with 245,8434 likes. The two social influencers who contributed to this were Thuy le (@xthuyle) and Danielle Peazer (@daniellepeazer), who featured pieces that mentioned the Utan X Jamie Genevieve product line.
- (Ireland) Looking at product development in April 2019, in the tanning products category three brands have moved in to the top 10. These are Filorga with their UV-Bronze Mist, Bali Body with their Tanning Body Oil and Sally Hansen with their Airbrush Legs Spray. These products had a combined EMV of €1,347.
Download this month's report here.
If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.
Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570