My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland skincare and PR performance. 

In August 2018, 33% of skincare PR mentions were generated on Instagram in the UK and Ireland combined…

This week’s report focuses on PR mentions for the skincare category in the UK and Ireland. The skincare category includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs. They focus on brands and retailers that have performed well in the media and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

With autumn fast approaching, the temperatures are dropping and the air is becoming drier, which is not necessarily good for skin. We have listed the Top 3 performing exfoliation products that will help skin make the transition from summer to autumn smooth and carefree.

This report also presents ‘Ones to Watch’ – a section dedicated to up-and-coming brands, the movers and shakers of the beauty industry for the upcoming year 2019.

Content Summary:

• (UK) The Body Shop ranked third in the rankings for skincare PR mentions across print, online and social media in August 2018. The brand has seen a progression of 65% when compared to the same period last year. This is due to the launch of The Body Shop’s Freddie Fox Advent Calendar 2018 which was featured in 10 different publications. Altogether the coverage received an EMV of £25,598, most of which came from elle.com/uk
• (UK) Sunday Riley ranked in the Top 5 most liked skincare brands on Instagram in August 2018. The brand, well-known for its unique mix of high-tech innovation and natural ingredients, was mentioned by 8 different Social Influencers such as Thuy Le and Klaudia Badura. Sunday Riley’s most mentioned product was the Luna Sleeping Night Oil, which received 111,838 likes and an EMV of £24,302
• (Ireland) Japanese skincare brand DHC achieved first place in the EMV brand rankings across print, online and social channels in August 2018. Known for its traditional Japanese herbology and the use of antioxidant rich properties of virgin oil, DHC’s products have gained a huge following amongst beauty enthusiasts. The Olive Virgin Oil Cotton Swabs were the brand’s most successful product in August 2018, receiving an EMV of 8,975€

Download this month's report here. 

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Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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