My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland skincare and PR performance. 

Introduction:

In Q2 2018, 15,647 different skincare products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, they look at PR mentions for the skincare category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The skincare category includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.

Looking at the period April to June 2018 (Q2), They focus on brands and retailers that have performed well in the media and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

Effective skincare goes beyond simply paying attention to the products we use. The quality and purity of a product’s ingredients are important but so is its application. In this week’s report, they have selected three of the best performing skincare gadgets of Q2 2018 and outlined the benefits they add to an every-day skincare routine.

This report also presents the media’s favourites – a selection of skincare products that have performed particularly well across different media channels in Q2 of 2018.

UK Instagram Social Actions & Influencer Rankings:

UK Year on year Brand Mentions:

UK YouTube Social Actions & Influencer Rankings:

Content Summary:

• (UK) In Q2 of 2018, online publications generated the most skincare PR mentions in the UK. Glamourmagazine.co.uk mentioned 453 different skincare products – more than any other online publication during the period. Its most mentioned product was Glossier’s Milky Jelly Cleanser which received an EMV of £1,052
• (UK) South Korean beauty brand TONYMOLY was the most popular skincare brand across YouTube in Q2 of 2018. The brand was launched in 2006 and has, since then, established itself as one of the key players within Korean beauty. In Q2 2018, the brand was mentioned by 4 different Social Influencers such as Zoella and Emily-Victoria Canham. TONYMOLY’s most popular product was the Banana Peeling Cream which received 67,439 likes and 1,591,539 views and an EMV of £166,062
• (Ireland) The brand Cocoa Brown received the second highest EMV for skincare across print,
• online and social media in Q2 of 2018. This was mainly due to its 1 Hours Tan Mousse which was featured in 14 different publications. The coverage received an EMV of 42,903€ which made up 68% of the brand’s total EMV

Download this month's report here. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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