My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on PR contribution of Social Influencers across the UK & Ireland beauty market in November 2018. They analyse YouTube and Instagram for PR mentions as well as social actions. The beauty categories include cosmetics, skincare, toiletries, fragrance, haircare and beauty supplements.

They focus on Social Influencers, brands and products that have performed well against key metrics such as PR mentions, earned media value (EMV) and social engagement. They highlight how beauty brands are using the power and impact of Social Influencers for effective communications and this report will provide examples of both paid and unpaid Social Influencer activity for the different beauty brands and products. 

Top 10 UK Social Influencers ranked by PR Mentions on Instagram

Top 10 UK Social Influencers ranked by social actions on YouTube

Content Summary: 

• (UK) Anna Saccone ranked within the Top 3 Social Influencers on YouTube in terms of beauty PR mentions as well as social actions with 164 mentions and 24,432,661 views respectively. She mentioned 20 different beauty brands throughout November 2018, 90% of which were categorised under ‘cosmetics.’ Her most popular cosmetics coverage included the M.A.C Lip Pencil and Benefit’s Foolproof Brow Powder which both received 364,611 likes and 7,875,878 views
• (UK) Huda Beauty received with 6,523,410 likes the most engagement on Instagram in November 2018. The brand was mentioned by 70 different Social Influencers including Nyané Lebajoa, who also ranked in the Top 10 Influencer rankings. Nyané featured 6 different Huda Beauty products which combined received 690,293 likes and an EMV of £163,001
• (Ireland) The cosmetics category, cosmetics hardware in particular, was the most popular product type across YouTube in November 2018. It received 126,855 likes and 2,500,617 views due to mentions by 7 different Social Influencers including Chloe Boucher and Sinead Cady. 

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570

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