My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on Lip Products. In December 2016, Lip products produced 23% of all cosmetic mentions. Face and Eye sub-categories beat Lips in terms of number of mentions, which figures show to be the general trend year on year. The report attached explores where lip brands are focusing their PR strategy whilst displaying their performance.

The most popular lip product on Twitter in December was Jeffree Star Cosmetics Velour Liquid, with 3,753 likes and 10,400 retweets. MAC Cosmetics dominated online publications receiving 52 PR mentions in December, while Giorgio Armani’s Lip Magnet was the most mentioned product on social media in December with 21 mentions. Evidently, MAC Cosmetics dominated online publications receiving 9 pages of coverage in December.

DIARY directory subscribers can find colour cosmetics brands listed in DIARY directory. To find out more, please contact My Market Insight to receive the full report. 

My Market Insight delivers to the beauty industry, a PR and Communications business tool that can track any brand in the market across print, online and social media. If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and one of the many benefits of being a DIARY directory member is being eligible to receive a 10% discount!

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