My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on Toiletries. Toiletries were the least mentioned category in December 2016, however, the category saw a 29% increase in PR mentions compared to November 2016. The report highlights where these increases occurred and explores different strategies brands use to boost coverage.

In December 2016, Palmolive’s Chocolate Passion Body Butter Shower Cream was the most mentioned product, with 22 mentions. Zoella’s YouTube channel was the leading media title for the most toiletries mentions. Braun and Molton Brown were the brands with the most product mentions at a brand level in print publications in December with 17 mentions each. LUSH was the most mentioned brand on social media in December 2016, ahead of 2nd place Soap & Glory by 37 mentions. my-market-insight

DIARY directory subscribers can find beauty brands and beauty influencers listed in DIARY directory. To find out more, please contact My Market Insight to receive the full report. 

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