FASHION
My Wardrobe HQ appoints PR
Date Posted: Thursday 28th March 2019
Nia PR has announced that it will represent My Wardrobe HQ. MWHQ is the UK's first peer-to-peer and brand-to-peer wardrobe sharing app, where you can buy, sell and rent mid to high-end designer clothes, shoes, bags and accessories.
Created by Sacha Newall, formerly head of sales & marketing for my-wardrobe.com, and Tina Lake who founded London-Boutiques.com, MWHQ focuses on sustainability by allowing users to rent and monetise their wardrobes. Its buy and borrow model allows consumers to ‘try before they buy’, with no hidden catches. MWHQ uses a payment system, ShieldPay, which will allow users to rent an item from one day to one year.