Beauty collaborations platform MyBeautyBrand has taken its PR in-house. The platform specialises in partnerships with global artists, brands and talent to create innovative, expert-formulated, limited-edition beauty collections. To lead its PR MyBeautyBrand has appointed former Brand Development Specialist for PRL Projects, Polly Lovelady as Head of Partnerships.

MyBeautyBrand's latest collaboration, Colour Changing Lip Oil, created with celebrity make-up artist Nikki DeRoest has recently launched. Formulated with Vitamin E, Coconut Oil and Fatty Acids for long-lasting hydration and with PH colour to create a finish for healthy-looking lips. Colour Changing Lip Oil is now available here.