Online sports nutrition brand Myprotein has signed a landmark licensing agreement with Iceland Foods. The five-year partnership will see a new range of Myprotein frozen prepared meals and desserts stocked in 1,000+ Iceland stores from early 2023. It covers Iceland stores in the UK, international franchises and online, and marks the first time the brand has agreed to license out the brand. The partnership will see Myprotein and Iceland jointly develop a new Myprotein product range, including fully prepared meals, pizzas, wraps, ingredients, desserts & ice cream. All high in protein and nutritionally balanced.