Nasty Gal unveils debut collection with Emma Louise Connolly
Date Posted: Friday 29th June 2018
International etailer Nasty Gal, has announced the launch of a curated summer collection by British model and influencer Emma Louise Connolly. The 30-piece summer capsule edit features her summer favourites, including two slogan tees designed exclusively by Emma herself. A long-time fan of the brand, Emma Lou collaborated with Nasty Gal on the campaign and product direction, working with the buying team based at the Manchester HQ to edit the collection and self-style her favourite looks.
Nasty Gal was inspired by Emma Lou’s worldly adventures, with the range featuring cute ruffle tops, lace-up shorts and pretty dresses alongside key summer staples such as slogan tees and white denim which complement the collection. Emma Lou’s eclectic personal style embodies the confident and carefree attitude of the collection. The product featured in the Nasty Gal collection comprises of hero pieces that have been updated with lace-up corsetry detailing, broderie anglaise and vintage details with a twist.
The campaign was shot in Nasty Gal’s hometown of Los Angeles at the Wright Ranch in Malibu, California and the collection will be available at nastygal.com from 10 July.