Natura Cosméticos SA, the Brazilian leader in the cosmetics industry, has announced that it has finalised the acquisition of global beauty brand The Body Shop from L’Oréal.

With the acquisition of The Body Shop, Natura is taking a further decisive step to constitute a global, multibrand and multichannel cosmetics group that brings together three strong brands; Natura, The Body Shop and Aesop, committed to ethical business practices, sustainability and making a positive social impact. 

The transaction will lead to a group with an expanded footprint with a broad geographic presence in key markets. Combined, the three brands have operations in 69 countries, more than 17,000 employees, 3,200 stores, with a strong network of franchisees, a sales force of 1.8 million independent sales representatives and an extensive product portfolio covering a broad range of categories.

Guilherme Leal, co-chairman of the Board of Directors of Natura, declared: “We are thrilled to welcome The Body Shop to the Natura group. This alliance creates a combination of companies that share a common purpose that goes way beyond usual businesses. A new force for good is taking shape”.