iamYiam is a new a science-based natural health and wellbeing community, health advisor and engagement platform, launching in January 2016. Founded by Lorena Puica, she made her mark in the world of finance and investment management and is also a published author and extreme athlete. iamYiam offers a new means of personalising our wellbeing journey as well as bridging the gap between those seeking natural therapies and leading wellbeing practitionersin London. Through identifying an individual’s unique requirements, either by analysing their lifestyle habits, basic physical profile and goals, or via a more in depth genetic profiling system, iamYiam will deliver highly personalised recommendations. The main pillars of the iamYiam platform deliver the following services:

• Reliable online access, via a simple and smart platform, to information about experienced wellbeing practitioners who are available in locations and times that suit you, across London
• Personal online wellbeing programmes tailored to help achieve users health and fitness goals, as per their lifestyle and physical attributes
• Marketing support and customer acquisition advice for therapists, enabling them to focus on their core skills; opportunities to build therapists’ reputations within their respective industries; access to a vast, quality client base on a recurring basis
• Advanced Genetic Profiling programme offering an in depth analysis of your genetic data, to highlight food intolerances and susceptibility to certain ailments and illnesses
• An online community and content platform offering both therapists and members the chance to become part of a like-minded community, sharing values and their voices on an editorial platform
• Management of back office needs via the platform including booking appointments, scheduling, and payments

Grifco PR has been appointed to handle the UK press and publicity for iamYiam.

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